Love or hate property videos, expect to see more.
While many property videos feature cringe-worthy appearances by agents trying to self-promote on a vendor’s dime, some videos do generate exceptional results. And from what we can gather, it’s all about content.
YouTube & Facebook have improved the quality of data that can be collected from a video, giving back information on how engaged the viewer was, where they stopped watching and what they did after watching.
This data, alongside every social media platform’s mission to push video content further than links or pictures, is the driving force behind video’s push to be the dominant form of advertising in the real estate landscape.
We’ve collected a list of sample videos including the good, the bad and the downright cringe-worthy, all in the name of learning (and a bit of a laugh), to learn more about what content makes a video work.
A Little Bit Of High Energy Fun
Plum Property – 80 Warburton Street, Bardon
Plum Property is an online name synonymous with property videos; high quality productions, entertaining content and no stuffy sales pitch.
80 Warburton Street is the property video with the highest view-count on the agencies YouTube channel – but be sure to check out all the others.
“Now Here’s The Deal”
Whitefox Real Estate – 33 CRIMEA STREET, ST KILDA
“Now Here’s The Deal” – That now famous catchcry of the boutique brand that has exploded onto the Melbourne real estate scene almost overnight.
Star Power To The Rescue
Realestate.com.au TV Commercial
Real estate behemoth REA Group racked up nearly 1m hits on this video featuring Arnie back in 2014 – almost double their next highest viewed video on the channel.
Arnie was brought in to bring a little star power to the media giant’s TV advertising campaign, focusing around their editorial content.
Quick, Fast, Edgy & Throw In Some Cartoons For Good Measure
How Smart is a CENTURY 21 Agent?
Century 21’s cheeky 2014 tv commercial was aimed at providing “a fresh new approach and talent.”
The agency produced 2 x 30 second and 2 x 15 second adverts for screening on air that year based on the “How smart is a Century 21 Agent?” campaign.
Yes, “Zold” Makes It To This List… But Here’s Why
10 Pleasant View Crescent, Wheelers Hill
Love him or hate him, Zed Nasheet has had brilliant success in delivering high-impact video marketing campaigns, mostly through stepping out of the “norm” and heavily promoting his own brand and style of sales.
Whilst his style definitely has it’s haters, his videos attract tens of thousands of views and his success as an agent speaks for itself.
Below is a property video including a full entourage of backup dancers, lamborghinis and an original song. While we don’t LOVE the video, it DID rack up 33,000 views on YouTube alone…
If The House Isn’t That Impressive, Just Show The Garage
Sotherby’s International – “Modern Hideaway” in Bellevue
The production quality of this next video is actually quite poor, however it didn’t reach 1 million views for nothing!
The producers of the video knew the best feature of this home was it’s garage, or rather, the cars in the garage. 91 seconds of the total 120 second video is focused on a car or the garage, then we get a peek at a lounge, a bedroom and then the lounge again.
Still, if it looks stupid, but it works, ain’t stupid!
Cringe-Worthy Songs Seem To Work Actually…
Xsell Property – 8 Leane Ave Ridgehaven
We couldn’t get all the way through this video, but it is Andrew Kyriacou of Xsell Property’s highest viewed video.
The Adelaide agent has made headlines for his approach to selling homes, and his agency loves pushing the boundary with everything they do.
(Oh, if you ever try doing something a bit different, don’t read the comments section of YouTube… It gets nasty)
(If you’re not into rap, Andrew also does a nice jazz video)
Actually, We Just Really Love Plum Property’s Dan Lee
49 Thorpe St, Indooroopilly
This guy’s energy is amazing – that’s all there is to say about Dan Lee.