Category Archives: Marketing & Technology

Facebook Ad Tools – Spy On Your Competitors, Track Engagement

Editors Note: This is not a hoax. Everything you find in this article is live and available to use or abuse right now. Some elements are not available in Australia, but they’re surely coming soon. With a rising consumer concern around social media giants selling personal data or allowing businesses to target potential customers based on information gained from online

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Facebook Ramps Up Property Advertising, Begins Taking On REA

Editor’s Note: This is not an April Fool’s day joke… The social media giant has begun ramping up it’s property advertising offerings to disrupt the advertising market, with appearances at events including the Property Portal Watch Conference in Bangkok earlier this year, along with holding meetings with C-Suite level executives of major brands. According to sources who spoke with Real

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The Best (And Worst) Property Videos

Love or hate property videos, expect to see more. While many property videos feature cringe-worthy appearances by agents trying to self-promote on a vendor’s dime, some videos do generate exceptional results. And from what we can gather, it’s all about content. YouTube & Facebook have improved the quality of data that can be collected from a video, giving back information

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Your Property Ads on Facebook Could Get You Banned

Property ads that exclude individuals will be considered discriminatory behavior, while ads that target individuals too specifically could also be prejudice Advertisers will be required to sign a digital agreement with the website regarding discriminatory practices Facebook will delete 5,000 targeting categories deemed discriminatory, but won’t release the list of categories Facebook has launched a new anti-discriminatory policy aimed at

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New Domain CEO’s Focus Can Be Summed Up In One Quote

Pellegrino is the Ex-Google Australia & New Zealand Managing Director  Pellegrino is looking closely at the time between property transactions, rather than just how to win more listings over REA Data will be at the centre of the Domain strategy going forward Jason Pellegrino has just taken the reigns as the new Domain CEO, in the midst of one of

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